JCPenney is launching a new in-store beauty shopping experience this Friday, March 17th at Aviation Mall. JCPenney will celebrate the new beauty center’s grand opening with a ribbon cutting event at 10 a.m. on Friday, March 17th. The first 50 shoppers in line for their 10 a.m. opening on both Friday, March 17th and Saturday, March 18th will receive gift cards with values from $5 to $100.
JCPenney is bringing its hyper-inclusive beauty assortment to their Aviation Mall store. The grand opening is part of their national roll-out of more than 600 locations featuring the flagship partnership with thirteen lune, “a first of its kind platform designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors.”
JCPenney Beauty and JCPenney Salon now provide a fully integrated experience offering more than 250 unique beauty brands across makeup, skincare, fragrance, haircare, wellness and more. Leading with inclusivity, JCPenney Beauty is committed to working with like-minded companies.